A unified, sustainable brand direction for Algeria’s leading industrial group.
ABOUT THE PROJECT
GISB, an Algerian company specializing in the electrical and industrial sector, recently held a logo competition. As a strategic brand designer, I typically avoid such competitions due to time constraints and concerns about their structure. However, after sharing my professional insights publicly, GISB reached out and invited me to join the jury panel to evaluate submissions.
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“The proposed concept elevated our perception of what an industrial brand can be — innovative, unified, and future-oriented.”
