July 19, 2025

July 19, 2025

We Won Our First Indigo Award

TUY won “Best Branding – Studio Category” at the Indigo Awards 2024.

AWARDS

We Won Our First Indigo Award

Time to read

2 min

Published on

July 19, 2025

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A Milestone for Our Studio

This win marks a milestone that reminds our whole team why we started designing in the first place — to build visual identities that feel honest, timeless, and human.

The Indigo Awards celebrate creativity across the world — from digital design and motion to branding and illustration. Competing alongside studios we’ve admired for years made the recognition even more meaningful.

The Story Behind TUY

Our submission, TUY, was a complete brand identity built around clarity and rhythm. We wanted to prove that minimal doesn’t have to mean silent — that it can still express personality and confidence.
The system plays with typography contrast, spacious layouts, and soft motion to build a brand that feels steady and enduring.

The Moment We Found Out

When the shortlist announcement arrived, we tried to stay calm. We didn’t.
Seeing our work displayed among studios from Tokyo, Berlin, and New York was surreal. And when the results went live and we saw TUY next to Best Branding – Studio Category, the studio turned into a small celebration floor.

Looking Ahead

This award doesn’t change our direction — it confirms it. We’ll keep building brands that move people, that carry meaning, and that last longer than trends.

To the Indigo jury, thank you for recognizing our work.
To our clients and friends, thank you for trusting our vision.
And to every designer reading this — keep building things that matter. The rest follows naturally.

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